Initial Consultation

• Tour your property

• Discuss reasons for Selling and establish time-frame on preferred date of Close of Escrow

• Determine liens and liabilities

Secondary Consultation

• Provide Market Analysis to determine a sound pricing strategy

• Recommendations for staging / cosmetic changes / de-cluttering

• Review marketing strategy

Pre-listing preparations

• Perform cosmetic improvements / de-cluttering

• Pre-Sale Inspections (optional)

• Order appropriate statutory disclosures (if applicable)

  • Including HOA docs (if applicable)

• Order Floor Plan (optional)

• Order professional photography

• Produce property video (optional)

• Produce property brochures & Lending brochures

• Secure print ad-space for Open House announcements

List your property in the MLS

• Syndicate the Property to our Coldwell Banker Maximum partner Real Estate Websites:

  • Zillow, Trulia, Realtor.com, AOL, Homes.com, HotPads, MSN.com

• Syndicate the Property to our Additional Partner websites:

  • ColdwellBanker.com, HomeFinder.com, LosAngelesTimes.com, NYTimes.com, WallStreetJournal.com

• Syndicate to over 800 other ancillary Real Estate website through MLS porting

• (If applicable) Add property video to YouTube and distribute to all Grapeland Homes Social Media outlets

  • Facebook / Instagram / Twitter

• Post property details across Grapeland Homes social media platforms

Hold Public / Broker open houses & show the property

• Hold public open houses on Saturday and Sunday for the first two weeks property is on the market

  • Advertise open house schedule online and in local paper

  • Request feedback and public opinion for property from guests

• Hold Broker open (if applicable) with local area Board of Realtors caravan dates

• Make property available to arrange for private showings whenever possible

Provide ongoing market feedback

• Provide weekly metrics of all property clicks and property views across main online platforms.

• Provide showing count and public/broker feedback of property

• Continue to showcase your property

Negotiate Offers

• Collect all offers and breakdown main terms over spreadsheet for comparison purposes

• Verify all earnest money and down payment amounts against Proof of Funds

• Verify all pre-approvals for correct loan amounts and current dates

  • Refer preferred Lender for cross-qualification on suspect pre-approvals

• Advise on counter-offer strategies and finalize acceptance of main offer

• Finalize acceptance of at least one back-up offer (if possible) for leverage against the main offer

Open Escrow & Navigate Transaction

• Order Buyers' Earnest Money Deposit to be delivered to escrow within 3 business days

• Order Preliminary title report

• Order additional statutory disclosures (if applicable)

• Facilitate entrance to property for purposes of any and all Buyer inspections

  • Assess Back-up Offerors' position on main Buyer's generated reports

• Attempt to prevent (or in the very least, minimize) any Request for Repairs or secondary negotiations with regards to a price reduction or credit to Buyer

• Help minimize your liabilities and exposure throughout the escrow process

• Meet with Buyers' appraiser (if applicable) to supply comparables that will justify the sales price

• Periodically check on Buyers' lender to make sure that they are on schedule to meet loan approval deadline

• Obtain all contingency removals

Close of Escrow and beyond

• Have escrow deliver closing package and documentation to you

• Verify distribution of your disbursement funds

• Arrange for delivery of keys to Buyers

• Help set up transfer of utilities to Buyers